An international career in commercial sales within both publishing and fashion has led Natalie Krivohlavy to her dream real estate role as Sales and Leasing Consultant at Ray White Commercial NSW — Sydney City Fringe.
Natalie’s whole career has been dedicated to sales and she has a strong family connection to the real estate industry.
After graduating with a BA in Communications from the University of Western Sydney, she joined News Corp as a sales and account manager for top Australian magazines including Super Food Ideas, Vogue Living, Country Style and Inside Out.
Next, she took up roles as senior account manager and then business development manager with Realview Digital, where she was responsible for monetising the digital space and developing strategic online campaigns for international brands such as The New Yorker and National Geographic magazines, plus corporates Commonwealth Bank and Colonial First State.
Natalie then moved to Europe and spent five years in Amsterdam, where she began working as the International Sales Manager for Dutch designer Ilja Visser. The brand was part of the official haute couture schedule, which meant it was showing collections among couture labels Chanel and Dior. Natalie was responsible for the ready-to-wear collections selling each season in showrooms in New York, Milan, Paris, Shanghai, London and Copenhagen.
But the lure of her home country and the property industry proved impossible to resist. In 2016, Natalie returned to Australia and started working for Deans Property, pursuing her lifelong interest in real estate and focusing on Sydney’s city fringe suburbs.
“My father [Michael Krivohlavy] also works in commercial real estate and he has his own business, he always encouraged me to get into the industry,” she says.
“I always had a love affair with property. I bought my first property when I was at the age of 20 and have bought and sold several since then.”
A couple of years later, Ray White Commercial NSW — Sydney City Fringe co-principal Justin Rose, who had worked with Natalie at another agency, encouraged her to join his team.
“This is it,” she says. “I’m so thrilled to be part of such an iconic brand and be part of the Ray White family. I have a long history in commercial sales so have adapted all I’ve learnt through my 13-year career to propel myself forward as well as the team I’m working with.
“Sales is about relationships, enthusiasm and persistence. These are three factors which have helped me succeed my whole sales career”.
She finds the city fringe has its own traits.
“City fringe owners are unique,” she says. “In the CBD you’re more commonly working with fund managers, not working directly with the owners themselves.
“It’s really powerful when you can go direct to the decision-maker rather than someone who manages a portfolio of properties.”
Natalie and her partner have recently bought a house in Newtown, which they are renovating and expect to move into this summer.
“I’m a fringe girl,” she says. “Living and working in your farming area, you’ve got an inherent advantage as you become a local expert.
“You see changes happening firsthand and you have a genuine love for the area that shows through when you’re selling.”
Natalie says she hasn’t looked back since joining Ray White Commercial and has been particularly impressed with the infrastructure, systems and technology.
“There are intuitive systems in place from a technology perspective and they really embrace it,” she says.
“That, coupled with the collective industry knowledge and systems that come from an established brand such as Ray White, sets you apart from the other agencies”.
Natalie is working with Ray White Commercial NSW — Sydney City Fringe co-principals and partners Kristian Morris, in the inner west area, and Justin Rose in the city fringe.
“Their dedication and the way they approach their work is not only refreshing but impressive,” she says.
“They are creating this environment which empowers you to be your best, they actually care about their staff and they care about their clients.
“I’m so happy to be here now, there is an amazing energy in the office and we are all so motivated and passionate about what we are doing.”